It's no secret that we millennials love living in the past. We're the nostalgic generation, and we can't help it. We love remembering our childhood, and the best thing to do so is through cartoons, movies, video games, fashion, music, and basically anything we enjoyed during that precious time. What others would think as just our way to avoid growing up or an incapacity to move on is, in fact, an instinctual behavior to deal with the complex world we're living in.
Another characteristic feature that comes with this generation is the amazing (yes, I'm being sarcastic) political correctness that permeates our social lives. I don't really understand, or better said, don't share that need to be completely correct all the time. The thing is that what started as a noble mission of being inclusive and not discriminatory has turned into an inquisition-like hunting that has gone out of control. We get offended by everything, and you can no longer do or say anything without thinking you might be insulting someone else.
Don't get me wrong, I don't want to say that it's fine discriminating others; what I mean is that these obsessive attitudes are actually killing our freedom of speech. I mean, just think about the impact the Internet has in our lives. It has empowered us in a cowardly manner, making many feel they belong to a sort of political correctness police patrol, so they have the right to expose and insult others while hiding behind a screen. I bet those cyber vigilantes wouldn't dare to do that in public.
Fortunately, there will always be someone mocking and facing this behavior with acidic humor to make us see that the only way to portray and understand our world is actually through tongue-in-cheek comedy. So, what a better way to portray our generation than with politically incorrect images that appeal to our millennial nostalgia? That's precisely what the artist Saint Hoax uses social media for, to create extremely humorous images and videos, based on current events and our collective imagination, in order to satirize our understanding of the world.
Through his invented term of "PoPlitically incorrectness," this satirist and social activist creates contrasting images that, more than wanting to make us laugh, makes us analyze and meditate on our social behaviors. The thing with black humor and satire is that they have huge social implications and a strong kernel of truth hidden within. Why do we laugh at certain things but get offended by others? Who is entitled to laugh at a specific joke and why is it bad to laugh at other themes? Does laughing about a taboo subject makes us terrible people? Just a single joke or statement can unleash a bunch of feelings that make us uncomfortable because we hate being put in that position where we have no control.
People tend to think that this kind of visual products is made just to make funny statements or memes; however, Saint Hoax uses that confrontation to raise awareness on many problems around the world, and one of his main subjects is how we understand others and create empathy. These "childhood ruined" jokes are actually a way to tell our generation that grew up with the glossy Disney visage what's really wrong with us and the world. So, yes, perhaps watching our beloved movie characters in those contexts might be a bit unsettling and confusing, but they reflect an important and relevant feature of our generation.
Saint Hoax's works can make us laugh a lot, but it's important to be aware of why and what we are laughing at. What is it about his imagery that shocks us? If you want to see more of his hilarious and intelligent digital work, don't miss his Instagram account: @sainthoax or official site
Instagram and other social media platforms have become the front where people are successfully confronting social norms. Check how these artists have shattered the censorship rules through their amazing illustrations. Also, see how sometimes visual arts and digital works can say way much more than any written statement.