Advent calendars are always full of surprises but unfortunately, not every single one of them are necessarily positive. Still, when you see that Chanel, that famous and classy luxury brand, is releasing its first-ever advent calendar to celebrate the 100 year anniversary of the iconic Chanel no. 5 perfume, the excitement to try it is inevitable.
And that’s what happened to Elise Harmon once she saw the beautiful product displayed at one of Chanel stores.
She said that she wanted to physically buy the calendar because that way she would not spoil anything that was in it. So after splurging on that luxurious promising item, she chose to unbox it via TikTok to share with her followers all the little gifts that she was about to open.
Since the very first TikTok post, the purchase appeared to be quite disappointing. Harmon rated a 10 out of 10 for the packaging and presentation but then, after opening the first two boxes she couldn’t help but laugh at the stickers and tiny dust bag that came out of them.
Later on, the rest of the products were unboxed revealing some more stickers, temporary tattoos, key chains, a wax seal, a tiny snowball, and even a doll-size perfume sample.
Besides two red sample-size lipsticks, a small Chanel no. 5 perfume, and a nail polish. The rest of the little gifts that were shown on Harmon´s TikToks shocked the audience and made them express their entire disappointment not only on her post´s comments but also at the brand´s official Instagram profile, especially when the girl claimed that Chanel´s TikTok account had blocked her.
Due to all this commotion, Chanel´s international communication and client experience strategy director, Gregoire Audidier came out to the press saying that the brand loves when its followers express their feelings towards the products, either they are good or bad; and that because the brand´s TikTok account was currently inactive, the accusations of being blocked by it were then inaccurate.
He also said that they actually thought that people would love to be offered this type of product and that now they have learned the lesson and will be more careful with future releases.
In the end, Channel´s product campaign shared from the very beginning the type of products that were included in this awesome-looking Advent Calendar so people could be aware of what they were paying for. But still, pictures could be deceiving and people were equally shocked while opening their own calendar or watching all those unboxings and reviews online.
All we left to wonder is, why someone would be willing to pay such money for some random stickers. Maybe we have to start questioning if luxury items like these have a place in today’s society.