Bryan Cranston, New Mexico’s New Campaign Face
The campaign, titled Breaking Bad Habits, is a clever play on words from the show’s title, urging people to break bad habits when it comes to waste disposal.
Heisenberg’s face will be all over the place: billboards, advertising on city buses, social media ads, and Heisenberg-themed shirts.
According to Fox 5, Albuquerque’s recent city-led clean-up efforts saw as many as one thousand employees pick up around 38 tons of trash in just one week.
In the ad, Walter White is seen carrying a steel drum into the desert, reminiscent of the show, only this time he’s collecting trash by hand. He then breaks the fourth wall and delivers a stern message to viewers: “Keep the garbage out of my territory.”
Read also: ‘I Get Nothing from Netflix for Breaking Bad’: Aaron Paul
New Mexico Governor Michelle Lujan Grisham commented on how the campaign’s use of Walter White will grab attention and raise awareness about the growing waste problem in a state that relies heavily on tourism and film production.
Along with the video ads, the campaign will feature billboards and involve community cleanup efforts, engaging schools, youth, state agencies, and even inmates to help tackle the issue.
Walter White is BACK and he’s demanding that we clean up New Mexico!
Thanks to @BryanCranston and all those who helped bring this iconic NM film character back to life for a great cause.
Let’s all support #BreakingBadHabits and keep our beautiful state litter-free! pic.twitter.com/Y2hYKEE03w
— Governor Michelle Lujan Grisham (@GovMLG) October 17, 2024
Breaking Bad, The Greatest TV Series Ever
Breaking Bad aired from 2008 to 2013, spanning five seasons. Bryan Cranston’s portrayal of Walter White has cemented him as one of the most iconic characters in TV history.
The show earned 16 Emmy Awards and is celebrated for its exceptional writing and performances by both Cranston and Aaron Paul, earning it a place among the greatest series of all time.
The story takes us into the life of Walter White, a chemistry professor, who upon learning that he has terminal cancer decides to ensure the financial future of his family, becoming a manufacturer and distributor of methamphetamines along with his former student, Jesse Pinkman.
Both characters go through a moral and psychological transformation during the five seasons of the series that will end up changing their lives and the lives of the people around them forever. The series currently has a 9.5 rating on IMDB, having obtained almost 2 million votes, an achievement that is undoubtedly impressive.
