Last year, due to the global pandemic that unexpectedly hit the world; all types of businesses had to change how they remained available for their customers.
In the case of Target, they started implementing safety measures that not only would prevent the virus from spreading, but that also would guarantee to keep the service standards that they’ve been offering since the very beginning. Most importantly, they clearly understood that they provided an essential service for everyone, so they had to come up with the perfect strategy that allowed those shopping habits to continue as easily as possible, but at the same time avoid crowds at all costs.
So that’s what they did. At the very beginning of October, all the holiday sales started to come up, and Target announced that all its stores would be closed during Thanksgiving. With this in mind, people could start shopping for everything they needed with enough time so that the big retailer would not be missed right on that celebration day.
Although the decision didn’t seem profitable to the brand, statistics showed that U.S. holiday sales rose to 8.2% according to The National Retail Federation, and because of the improvement, Target will no longer be open for Thanksgiving Day.
Sounds logical to think that because people had more time to shop on sale, they would then spend even more money buying holiday items without actually breaking the bank and we know that Target wouldn’t mind that at all, especially since it is expected an increase in this year’s sales to around 8.5%.
Of course, this well-loved store has become one of the go-to shopping places for most people in the United States, and even though this will not deter them from doing some last-minute shopping on Thanksgiving, at least they can still buy online during Thanksgiving, Black Friday, Cyber Monday, and even Christmas.
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