In recent weeks, the makeup trend has gone viral around the world and has started a competition to see who does the best.
A new trend has arrived on TikTok that has driven users of the Chinese social network crazy and fascinated makeup content creators.
Asoka Makeup is a Beauty Trend that in recent days has become popular due to the extreme difficulty and hours of dedication it requires, which is why it is considered by users to be the most difficult challenge on TikTok.
@camilapudim Asoka makeup 🇮🇳 Versão Brasil 2 🇧🇷❤️ #asokamakeup #indiamakeup #makeuptransformation camila pudim India Makeup Ib: @ibra
Inspired by a 2001 Bollywood film, ‘Asoka’, the content creators do a very elaborate makeup routine, and wear traditional Indian bride and groom outfits to the rhythm of one of the film’s songs, under the hashtag #AsokaMakeUp.
@yoshirinra Asoka makeup มาช้าแต่มานะ #asokamakeup
Indian Inspiration
The trend started from the Indian film starring Shah Rukh Khan and Kareena Kapoor, specifically from a scene where the protagonist seduces a man by singing the song that is used in the trend and wearing, in some cases, red clothing as in the scene that is recreated.
This trend is characterized by showing in a single video the step-by-step process of makeup and the application of accessories, so that it fits to the rhythm of the music. The most successful clips with those do not follow linearity and choose to make a very elaborate montage that already accumulates millions of likes and comments on the Chinese app.
Men are also joining the trend
@isbanky Asoka makeup💋 #asokamakeup #Asoka #ISBANKY
The Asoka trend has become so viral that it has even started a local trend in each country to see who has done the best. On the platform you can find search terms such as Asoka Mexico, Asoka Brazil, Asoka Argentina, to name a few.
Although content creation is mostly dominated by women, men have also joined the makeup trend without prejudices immortal.
@asokatrend Asoka Makeup Trend | Male Ver. #asoka #makeup #makeupindia #philippines #indonesia #indian #makeupindia #xyzbca #foryoupage #fypシ #foryou #4u #fyp #viral #1millionviews
On the other hand, other men have modified the trend by shaving their beards or in other ways that have nothing to do with makeup.