If there’s something we Latinxs can do better is turning global fashion trends into inspirational pieces linked to our roots. Do you need proof of this? Just take a look at the red carpet of this years Latin Billboard Awards. And this year Reggaeton is above all other music genres. The catchy beats and lyrics have made Reggaeton a sound that’s trespasses all borders, showing the world a vibrant rhythm that can make anyone move every single muscle of their body.
Reggaeton has evolved through the last couple of decades and it has adapted to tastes and needs of a willful industry. One of its big changes, for example, it’s been how in the past decade singers have taken their signature urban style to high fashion houses and legendary designers. Louis Vuitton, Gucci, Guess, Versace, and Dolce and Gabbana are just a few of those designers that have created the now signature look of reggaeton, one that has been inspired in Latin Culture.
The guests and nominees of this year’s Latin Billboards Awards know very well the impact they have on their audience in terms of identity and culture. But besides that, they are quite aware that their work has great impact on a global level thus taking our heritage under that huge spotlight called social media and celebrity culture. Reggaetoneros have become masters in understanding mainstream fashion movements and making them their own, but always with a clear link to their roots.
This year, the trend is a unique mixture between the athleisure movement and really bright colors and vibrant patterns. So, without any further ado, here are the best dressed at the Latin Billboard Awards 2019.
Becky G
Rosalía
Bad Bunny
Karol G & Anuel AA
J Balvin
CNCO
Anitta
Sebastián Yatra
Pedro Capó
Piso 21
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