No matter how much things change, some remain the same. Flowers never go out of style; color is always fashionable. These two elements are a major part of Mexico’s traditional outfits.
Despite the many advantages of living in a globalized world, we can’t deny that this also comes with a loss of identity. This isn’t an overnight occurrence; it’s an eventual gentrification of heritage and customs. We all start dressing the same way, since our clothes are made in the same place. We forget how each region has its own color palette depending on the celebration or season. We stop valuing the intricacy of handcrafted work in favor of price and availability.
It’s not often that we see someone in their traditional dress, but when we do, we don’t think of them as high fashion. At times it seems like there’s a huge divide between the beauty of hand made and what is seen as elegant. However, there are quite a few Mexican fashion designers who are trying to change this perception. By adding embroidery and indigenous motifs into their runway looks, they’ve created a marriage of the cultural heritage and jet-set style.
This designer from Michoacan created a brand that has been presented at international events, such as the International Tourism Fair in Spain, and has shared the runway with top names in fashion, such as Lydia Lavin.
This brand prides itself in taking aesthetic elements of Mexican culture and reinventing them in a way that honors the culture and its people. These designs already hold a coveted spot in the world market, since these creations are already found in stores throughout the American and European continents.
According to Entrepreneur Magazine, the brand’s purpose is to dignify and promote Mexico’s cultural heritage through sophisticated avant-garde items, inspired by the cultures of different indigenous groups.
This designer’s love for Mexican heritage started since early childhood. When creating her brand, she drew inspiration from geometrical shapes and traditional fabrics. She’s added them into her couture items and accessories.
Fernandez travels throughout the country, visiting artisan communities who do handmade textiles using ancient techniques. Her vision shows us how ethical fashion can be progressive, innovative, and cutting edge. She recently presented her designs for Spring Summer 2017 at New York Fashion Week.
These three designers are glimpse into the beautiful and diverse possibilities available when merging the traditional artistry with high fashion. To move forward doesn't mean to forget the past; it means to take our heritage and reinvent it in a way that takes us to the next level.
If you’re interested in reading more about how culture and environment shapes fashion, take a look at the story of the Teddy Girls in nineteen fifties England. Fashion can also be an influence to culture, like when Audrey Hepburn’s personal style took over the world.
Translated by María Suárez