The Super Bowl In Numbers: Crazy Facts About The Big Game

As one of the most-watched annual games in the world and a billion-dollar brand, the Super Bowl consistently gives us record-shattering numbers every year. Here are the craziest facts about The Big Game.

Who doesn’t love Super Bowl Sunday? The anticipation of a winning team rushing through the field after a victorious touchdown, the excitement of all those play-by-play analyses and strategies that could turn a close match into a steamrolling of epic proportions. Anything can happen, nothing is written—and we all love it.

So, the fact that The Big Game is such a commercially successful event comes as no surprise, does it? As a record-shattering event, the Super Bowl provides astonishing numbers every year, some of which might tell us more about American culture than we’re comfortable accepting. Indeed, Super Bowl Sunday is one of those days that provide a strong argument for the idea that Americans are the biggest consumerists in the world. That’s a double-edged sword.


Regardless of what it means, however, here’s how the Super Bowl looks—in numbers. Read on to find 7 crazy facts about the big game. 

It's the second-largest day for food consumption in the US.

Think about all the beer, hot dogs, and hamburgers consumed during that Sunday. The Big Game accounts for most food-consumption in America during a single day, right behind Thanksgiving. That’s a ridiculous amount of food!


It's second only to the UEFA Champions League final as the most-watched annual sporting event worldwide.

And that’s even crazier when you consider the UEFA Champions League Final is watched by many countries worldwide, whereas the vast majority of the Super Bowl’s audience comes from a single nation. That’s a lot of Americans watching a single game! 


It's frequently the most-watched American television broadcast of the year.

The Super Bowl broke records in 2015 with an average TV-audience of 114.4 million viewers, and it hasn’t gone below the 100 million-viewers mark since 2009. 

Its commercial spots are among the most expensive in the world.

The 2017 Super Bowl had an advertising revenue of around 419 million dollars. An average 30-second ad-spot costs around 5 million dollars since 2016, and not less than 2 million since the turn of the century! 


The NFL's revenue stands at almost 14 billion dollars.

The total revenue of all National Football League teams since 2001 amounts to about 13.7 billion dollars. Talk about a multi-billion dollar brand! 

The players go home with more money for a single game than most of us make in years.

2019 is poised to be generous on Super Bowl players. Each athlete on the winning team can earn up to 124 thousand dollars, and each on the losing team will receive 62 thousand.

Each American spends over $80 during Super Bowl Sunday.

On average, each American consumer plans to spend around 82 dollars on snacks, drinks, television, team apparel, accessories, decorations, furniture, and any other number of things for Super Bowl Sunday. This average includes betting. In 2017, about 138 million dollars worth of bets were placed at casinos across Nevada. 


All those crazy figures and record-shattering in spite of the Super Bowl being mainly for American audiences. After all, Super Bowl Sunday is so popular in the US, it’s basically become an unofficial national holiday, which just goes to show America is the most consumer-based society in the world. But hey, as long as it’s all about football, I guess it’s fine. 

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