Cultura Colectiva has learned what Latin American millennial voters think about politics and will share its learnings in an event in Washington, DC.
Voting is not only a right, it is a way to choose the way in which your future will be shaped and who will be the figureheads that pave this new path. Young people are more aware of how they want to change their world, and so are we, at Cultura Colectiva.
As a data driven Mexican company, we have learned how Latin American millennials think about politics and also, we have come to develop a deep appreciation for the crucial role young people play in deciding the future of their countries. We decided to open our doors and share our learnings in this area. After the historical elections in Mexico, which had the world speculating about who would sit on the presidential chair, we decided to turn our sights to the midterm elections in the United States.
On July 20th, Cultura Colectiva will be participating in the “US Latino Vote and The Mexican Presidential Election” conference at the National Press Club in Washington. This discussion will be led by political and communication advisors to the top voter engagement campaigns during the Mexican elections, which generated a 70% voter turnout on July 1.
Millennials in Mexico, ranging from 18 to 34 years old, were a very important population target since they represented 40% of the voter base. The results of the election reaffirmed this belief because their participation dramatically changed the destiny of the country.
During the months prior to the election, Cultura Colectiva, through its large social media base, decided to promote a content campaign incentivizing young people to vote in an informed way. This campaign was called Awareness To Choose or in Spanish, #ConcienciaParaElegir, and its main objective was to share relevant information about the candidates that were participating in the largest election ever held in Mexico.
Cultura Colectiva believes these learnings and experiences from the Mexican presidential election will help boost the participation of young Latinos in the next midterm elections in the US. Adrián Bravo from Cultura Colectiva will share the results of a qualitative study carried out before the elections, and the best practices on how to empower and mobilize millennial voters.
Every year, more than 880 thousand young Latinos in the United States turn 18, making them an important population segment. With the DACA program on hold and the implementation of controversial immigration policies, the midterm elections will be a crucial indicator on how Latino millennials can influence US politics.
The event, organized by the strategic communications consulting and public policy group based in Washington, DC, Benitez Strategies, will also feature other political and communications consultants, such as Yadira Sánchez from “Mi Familia Vota”, a civil engagement organization that unites Latino communities through citizenship workshops and Roberto Trad, consultant to dozens of different level candidates across Latin America.
Cover photo by Samuel Schneider