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Disney did not want Encanto's Luisa Madrigal to be brawny

Disney had its doubts about Luisa Madrigal being that muscular, but it has turned out to be a complete commercial success

Encanto'' has been a total success, so much that it became the most viewed Disney+ movie just a couple of weeks after it premiered and the character that has really swept the house fans is Luisa, Mirabel's oldest and strongest sister. But at the time, Disney didn't imagine that she would be the most loved character, actually, it has been revealed that the executives didn't want Luisa´s character to be brawny.

According to Dylan Ekren, the movie character designer, Disney had doubts when they were presented Luisa Madrigal´s character with big muscles. Through social media, it was Dylan who made a couple of statements about “Encanto“ and one of its beloved characters. 

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“Everyone wanted to create Luisa in a way that worked well and whose style made sense with the character, so I´m very happy with the result“ wrote Ekren. 

This was part of what could be read on the post made by the animator, who changed his Twitter account to private after expressing his happiness for the character. 

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Disney wanted Luisa Madrigal to be less brawny

Disney's company didn´t see Luisa Madrigal's potential and therefore, didn't see with good eyes that the character was so muscular. The intention of the mouse company was that Luisa had great strength without having such a robust physique. 

But for Dylan and the entire team that designed the characters on "Encanto," did their best to keep the character looking strong and charismatic at the same time.

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Disney made a mistake: Luisa from Encanto turned out to be the most loved character

Luisa Madrigal is the character that has had the most commercial success even though Disney did not consider her for their marketing strategy. What is clear is that the company thought that people would feel more aligned with Mirabel and Isabela, the movie’s protagonist and her perfect sister.

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Isabella is the closest one to a princess that “Encanto“ has and of her, they have made a number of products, including a doll for combing and doing her makeup, jewelry inspired by her outfits, and a garden game. However, there are very few toys of Luisa available and the demand is growing every day. The few that exist sell faster than the rest. 

In the USA, there were some cases reported where parents complained about not finding Luisa Madrigal´s products. This is because Disney focused on the merch production related to the previously mentioned characters. 

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“My daughter just asked for a Luisa-themed birthday party and literally everything “Encanto“ has to offer has Mirabel or Isabelas face, and I’m not in a financial situation that allows me to order everything custom-made. Disney needs to catch up on Luisa's merchandizing.“ wrote a Twitter user.

Of Luisa, the only thing we can find is a doll that comes with the rest of her sisters, an 8cm doll with a yoke, a Funko POP and that is it. It seems as if Disney keeps focusing on the more feminine characters that nowadays are no longer seen. Girls want to be strong and charismatic like Luisa. 

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Who is Luisa from “Encanto“?


Luisa has the power of supernatural strength and is capable of lifting really heavy objects very easily. In addition, she has great resistance but over her, she carries a huge pressure about always being strong and solving all the problems but she can no longer stand that. That honesty has helped the audience feel very identified with her, especially people who deal with anxiety. 

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The character encourages people with her example: we don’t need to be infallible and perfect, we can always ask for help. 

Original text from Carla Robles

Photos from Instagram @encantomovie

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