Technology has played a crucial role in history. It divided the Middle Ages from the Renaissance and placed us at the peak of civilization. However, it showed its dark side in 1914 and 1945, when its powers were used for destruction.
The Nuclear Bomb, the social revolutions, and the increasingly monopolistic markets are the best reflections of this sinister side to technology. Zygmunt Bauman proposed a theory called Liquid Modernity where he argues that the fragility and relativity of the world is reflected in mankind. We all have elusive and blurry identities, and we need others for constant validation.
Bauman’s theory is best found in the social media phenomenon. Even apps and websites are constantly renewing themselves, and some have fallen into oblivion like Myspace, Metroflog, and Hi5. There are others like the media hit, Twitter that are experimenting a user crisis. Digital platforms make instant interactions possible, and the idea of a person being disconnected from them is almost crazy.
Snapchat is another social media platform where you can share with your friends texts, videos, or pictures. The content disappears after a short period of time (from 1 to 10 seconds), which is the reason why it’s considered THE millennial app.
45% of the Snapchat users are 18-24 years old, in contrast, 16% of the same age users interact through Facebook.
Snaps
These Snaps are the main purpose of the app, and they can be video or images. They can be modified by adding text or emojis to them.
You can also add filters to change the color of your snaps, and use Geofilters to mark the name, the temperature or the time of your current location.
Lenses
Every Snapchat newbie has to know how to use the lenses feature to improve their selfies, well… it is quite simple. You must update to the most recent version of the app to access them. Then, when you’re taking a snap, simply press and hold on your face. Snapchat will momentarily scan your face to determine where to place the filter.
Bitmojis
The most recent update now allows us to use Bitmojis. The strategic alliance between these two companies, makes the Snapchat experience even more unique. You can make your own stickers. Firstly update your app, install the Bitmoji app and click the gear icon to open settings in Snapchat. Select ‘Bitmoji’ and the app will ask you to link your accounts. When it is done, click the paper icon next to the text edit ‘T’ in the top right-hand corner and enjoy.
Snapchat Stories
This option allows you to save your content for a little while longer. It gives you 24 hours to share it with your followers (or friends). You’ll be able to know who’s seen it or took a screenshot of it.
Live Stories
You happen to be at Lollapalooza fest, World Cup finals, or Fashion Week in New York? You want to share your experiences? Live Stories lets you post your selfies and lets other users from around the world see them.
Discover.
You will be able to find the most relevant news around the Globe. With content that varies up to 15 minutes in length. You will always be informed.
Snapcodes
Every user has a code to let others know who they are. You can start following celebrities or friends by taking a screenshot of their snapcode and adding them.
If your anxious to start, we recommend you to add this accounts to your Snap Stories.
lacma_museum
Los Angeles County Museum of Art shares a quick insight into the works of new artists.
Dabttll
Resident of Brooklyn, New York, Dasha Battelle is an artist who works creating portraits with snapchat.
Pictoline
Eduardo Salles keeps us informed of the most important news through illustrations.
Complex
It is one of the pop culture pioneers in digital media. Its snapchat is a behind the scenes glimpse of their interviews and content.
Cultura Colectiva
The trending Mexican media who is setting new standards. It is constantly innovating the way we approach culture and the arts.
Platforms like Snapchat have become a tool that improves social interaction and reaches new cultures, transforming the way we understand and experience this modern world.
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