The ongoing scandal between Blake Lively and Justin Baldoni continues to escalate, with newly revealed text messages allegedly confirming the actor’s plan to tarnish Lively’s reputation.
According to Lively’s lawsuit, this orchestrated campaign was reportedly led by members of Baldoni’s public relations team during and after the filming of It Ends With Us.
Just when it seemed the situation couldn’t get any more serious, these latest revelations have added an explosive new dimension to the controversy.
Key Figures and Messages in Blake Lively’s Lawsuit
The complaint, filed by Lively, includes text messages obtained through a subpoena. These texts mention Melissa Nathan and Jennifer Abel, public relations professionals allegedly involved in the campaign.
In the messages, Nathan and Abel reportedly celebrated their success in “controlling the narrative” on social media, shaping it in Baldoni’s favor.
For instance, one message from Abel allegedly stated, “This was a total success for Justin,” to which Nathan responded that most social media platforms were siding with Baldoni—even though she admitted, “I don’t even agree with half of it.”
Nathan also allegedly suggested “planting stories” about how difficult it was to work with Lively, collaborating with media outlets willing to publish negative content about her. One particularly damning message reportedly read: “We can bury anyone.”
The lawsuit claims that Baldoni’s team worked to silence accusations against him while simultaneously redirecting criticism toward Lively. On social media and in the press, she was portrayed as “insensitive” and “difficult to work with.”
The texts also reference Jed Wallace, a strategist who allegedly spearheaded the digital campaign to amplify this negative portrayal of Lively.
While Lively faced relentless attacks, her professional and personal life suffered. Sales of her new haircare product line reportedly plummeted, and her reputation took a significant hit. Meanwhile, Baldoni appeared to emerge unscathed, receiving public praise and even being celebrated as an “ally of women.”
This article was originally written in Spanish by Nayely Aguilera in Cultura Colectiva
