If we thought the world belonged to men, not anymore. The world economy has had a significant boost, all thanks to female power. Pink, love songs and dancing have taken over the world, and it’s about time because the world belongs to women… Barbie, Taylor Swift, and Beyoncé are the proof.
Barbie, Taylor Swift, and Beyoncé Drive the World’s Economy
Barbie, Taylor Swift, and Beyoncé have been targeted for economic study during the first half of 2023, due to the financial impact their cultural projects have had on inflation and low global growth. In the results, experts realized the importance of consumers putting into their spending something related to entertainment, which, it is worth mentioning, has taken on greater relevance after the confinement.
The impact of the three divas goes far beyond a cultural product, speaking in terms of the economy, they have a strong financial influence. For example, the 106 dates scheduled for The Eras Tour will generate sales of one billion dollars, while the first weekend of the premiere of Barbie, collected 337 million dollars worldwide, on the other hand, Beyoncé and her Renaissance World Tour could collect up to two billion dollars.
A Full Female Impact
It is not only the attendance to a concert or the premiere of a movie, this economic impact has also been generated by the purchases that surround the events: t-shirts, allusive products, merchandise, etcetera. For example, with Taylor Swift’s concerts, sales have increased in merchandise, of course, makeup, fabrics, costumes, boots, bags, and material to make bracelets. Haberdasheries and crafts stores had never sold that much!
Each of these three events has had an impressive impact worldwide, which has led to consumers giving their heart and soul (and money) because of the significance they hold. If you haven’t experienced any of these crazes, it may seem insignificant, but these three events representing women have had an impact that hasn’t been seen in many years, and best of all, they are all women.
2023 is in its pinkest era, and we expect the next few years to be the same!
This story was written in Spanish by Kate Nateras in Cultura Colectiva