Costco’s bakery just did something it has never done before: baked buttermilk biscuits fresh, in-house, from scratch. The Southern-style drop — item #208379, sold in a 10-count package for $6.99 — first surfaced on August 2, 2026, via TikTok account @costcohotfinds and quickly began trending on Google US. But as with almost every Costco bakery launch this year, the reaction online is anything but unanimous.
What Costco’s New Buttermilk Biscuits Actually Are
For years, Costco members who wanted buttermilk biscuits had to head to the frozen aisle — Pillsbury Grands! and Bridgford were the usual options. The new bakery biscuits change that equation entirely. These are baked on-site with real buttermilk, positioned as the kind of versatile comfort food that works at breakfast, dinner, or anywhere in between. At roughly 70 cents per biscuit, the pricing is reasonable by warehouse standards, and fans who got to them first described the texture as ‘buttery, fluffy, and they taste just like homemade’ — a quote that @costcohotfinds put into circulation and that every food outlet from Allrecipes to Southern Living picked up and ran with.
The launch also fits neatly into Costco’s broader 2026 bakery push, which has already included Peanut Butter Monster Cookies, a Lemon Raspberry Fruit Loaf, and a new app feature that lets members order custom cakes digitally without ever setting foot at the bakery counter. The biscuits, though, are the one with genuine cultural weight — Southern biscuit-making carries a specific legacy in American food, and a warehouse chain attempting it fresh is either gutsy or presumptuous, depending on who you ask.
The Internet Said ‘Dream Come True’ — Then Said ‘Dryer Than the Desert’
This is where the story gets interesting. The initial wave of social media reaction was warm: phrases like ‘an actual dream come true’ circulated quickly after @costcohotfinds posted the reveal. But a second wave of commenters hit back hard on the biscuits’ visual appearance, with skeptics calling them dry and unappetizing before they’d even tasted them. The Takeout covered the skeptical flank in its August 3, 2026 piece, aggregating the most critical responses and noting that some online users also raised questions about ingredients — though no official full ingredient list from Costco has been publicly confirmed at time of writing, so that particular thread should be treated with caution.
The split mirrors a pattern that shows up every time Costco drops something new from the bakery: influencer hype collides with warehouse realism, and both camps dig in. What makes the buttermilk biscuit launch different is the cultural stakes. Southern biscuits aren’t just food; they’re a regional identity marker. When a chain tries to replicate that at scale, the people with emotional investment in the original push back harder than they would for, say, a new muffin. Whether the biscuits actually hold up in person is something only availability will answer — use item number 208379 in the Costco app to check if your local warehouse has them.
- what Costco members are saying about the new bakery items