For years we millennials have been the center of attention. The elders seem to hate us (although we’re basically their offspring) but we seem to love the lifestyle and peculiarities of our generation. Everything appears to revolve around us, our apathy, our rebelliousness, our genderless attitude in terms of fashion. There’s something special about our generation we love to brag about. In that way, we’ve successfully managed to put our seal in everything around us, but let me tell you that our reign is about to be over. Yes, not to scare you, but we’re not getting any younger and the following generation is taking great leaps to take over our spotlight, and the most immediate area they’re attacking is fashion.
Although debatable, if you think about it, our so called millennial generation comprises of those born between the early eighties and the mid-nineties. So naturally, those who were born in the now called Generation Z (until a better and catchy name as millennial comes up) are now entering their 20s (feeling old yet?). It’s only logical that they want to take the spot we’ve enjoyed for the last years. In that way, although we’re still at the peak of fame as a group, I’m telling you that, in the blink of an eye, those witty brats will rule the world. Okay, not in those exaggerated terms, but they will definitely steal our thunder very soon if not already.
But going back to the fashion battle we seem to be facing, there’s no doubt that they’re doing great in replacing us. Do you remember how not so long ago everything was Millennial Pink? We even published an article about the implied meaning behind this particular shade of pink and how it has become a flag for our support on gender fluidity. Well, although there’s still some stubbornness in maintaining it as the top color, that pale, subtle, yet now iconic hue is being overshadowed by the intensity and luminosity of that younger generation that threatens to make us look as old folks. And that tone has been very originally coined as Gen-Z Yellow.
As Phoebe Youl puts in her article for PopSugar, Gen-Z Yellow is Millennial Pink's cooler and more chic younger sister. However, unlike our favorite hue, this trend or color name that’s just about to become the latest and most fashionable tone, doesn’t only comprise a determined or particular tone of yellow. Actually, nowadays it’s used in social media to refer to different tonalities, from very vibrant and bright hues to those that are soft and warm. But actually, the fact that it’s not a determined color makes it more representative of that generation. For us millennials it’s all about the nostalgia and our obsession with our younger days, meaning our childhood. Now, although this new generation has inherited some of that nostalgia, for them there seems to be a rush for growing up and demonstrating that vitality and energy we sometimes conceal.
For them, it’s all about standing out and showing who they are. Having grown up under the shadow of the millennial generation, they’re using all the tools they have to shine by themselves, and what better color than yellow to represent those ideas. So, at the end of the day, Gen-Z yellow has both that softness of their inherited nostalgia and the inevitable bond we share, but also the strength and boldness of their vitality and energy.
Take a look at how colors impact the world of fashion:
Cover photo by @jeffmindell