Jools LeBron has made social media explode with her hilarious trend about how to be ‘demure’ and mindful at work and in every aspect of life. Her content has millions and millions of views on the platform, and after becoming a gold mine for its creator, to the point of helping her finance her gender transition, the catchphrase has been registered by someone else which has blocked the commercial rights of Lebron, who popularized the term on the platform.
Jools LeBron, the creator who popularized “demure,” shares she’s unable to launch merch because her viral phrase was already trademarked:
“I wanted this to do so much for my family and provide for my transition and I just feel like I dropped the ball.” pic.twitter.com/FxTVHfb6Lo
— Pop Crave (@PopCrave) August 24, 2024
Jools Lebron Looses ‘Demure’ Trademark
According to TMZ, someone named Jefferson Bates in Washington state filed paperwork to register the trademark “Very Demure.. Very Mindful..”. It is unclear from the documents in the media’s possession whether the aforementioned person is behind the trademark, but the filer includes an address in Washington state and uses a phone number with a Nevada area code, while Jools apparently resides in Chicago.
Read also: Bye Bye Brat Summer! Welcome Demure TikTok Trend (Explained)
Jefferson A Bates has a history of stealing phrases/names and submitting trademark applications for them. There’s currently an appeal for one of the trademarks he filed: pic.twitter.com/xJKdI7KwJD
— Laurel, MPH (@bossladyrel) August 24, 2024
“I’ve just invested so much money and time into this. And I feel like I did it wrong…like I didn’t try hard enough.” Jools shared to her followers. “I wanted this to…do so much for…my family and like provide for my transition…and I just feel like I dropped the ball. I feel like I f***ed up and…someone else has it now. And I…don’t even know what I could have done better cuz I didn’t have the resource.” She added tearfully.
The trademark application is being filed to use the phrase in advertising, marketing, and promotional services. The trend started on TikTok earlier this month thanks to the content creator who popularized it by showing how she was getting ready to go to work.
What Does It Mean?
Demure is an adjective that describes someone, usually a young woman, as quiet, shy, and well-behaved. It often implies a sense of modesty and reserve.
Now people -and especially- girlies are sharing and posting about their demure and or mindful actions and decisions on their daily life
This “very demure, very mindful” TikTok trend has to be one of our favorites because of how absurd and at the same time funny it is.
