When Justin Bieber and Hailey tied the knot in 2018, they skipped the prenup. In Hollywood, that’s not just rare—it’s reckless. Now, with Hailey’s beauty brand Rhode recently sold to e.l.f. Beauty in a deal worth up to $1 billion, legal experts say Justin could be entitled to a hefty cut if the couple ever splits.
That’s right: no prenup, a billion-dollar brand, and California’s community property laws. As one top Hollywood divorce attorney told Page Six:
“This sounds like community property to me.”
Translation? Unless a postnup or secret agreement exists (and none has surfaced), half of anything made during the marriage is fair game. And Hailey founded Rhode in 2022—four years after their courthouse wedding.
Justin Bieber Isn’t Touring & Hailey Bieber Just Made a Billion
Let’s talk numbers.
Hailey’s Rhode sale includes $800 million in cash and stock upfront, plus another $200 million tied to brand performance over the next three years. While she won’t pocket the full billion—investors with preferred shares will get their cut—it’s still a massive financial milestone.
Meanwhile, Justin’s finances are looking… less glamorous. He hasn’t released a new album since 2021, hasn’t toured since he canceled the Justice tour in 2022 due to Ramsay Hunt syndrome, and reportedly lost out on $90 million in potential tour income. Yes, he sold his music catalog in 2023—but those earnings are considered separate property because the work predated the marriage.
So: no new album, no touring income, and six multi-million-dollar homes. As one insider told Page Six:
“These two are traveling on vacations every two days on Instagram… there’s no money coming in for a long time.”
The Gendered Gag of It All
This is the part where it gets real: Hailey made the money—and Justin might legally own half.
It’s the ultimate reversal of the tired girlboss fairy tale. The model-turned-mogul builds a billion-dollar brand. The pop star husband drifts into semi-retirement. And if things go south? She might have to cut him a check.
Sure, Justin’s catalog and earlier success made him a star. But in 2025, it’s Hailey who’s the breadwinner, a source close to the couple admitted. And while she’ll remain Rhode’s Chief Creative Officer, the cash from the sale is reportedly what’s powering their lifestyle.
“You’ll Never Be on the Cover of Vogue”
If you’re wondering how all this is landing emotionally, well… the marriage rumors haven’t slowed down.
In Vogue’s June cover story, Hailey clapped back at haters still speculating about her relationship:
“You would think after having a child, people would maybe move on, chill out a little bit, but no. So I guess these bitches are going to be mad.”
Justin, meanwhile, raised eyebrows with an Instagram caption he quickly deleted, confessing that during an argument, he once told her she’d “never be on the cover of Vogue.” Not a great look—especially after she was.
See also: Justin Bieber’s Rudest Moments With Hailey—And Why Fans Think He Isn’t That Sweet
Love, Money, and the Law
This isn’t just tabloid drama. It’s a peek into how gender, celebrity, and wealth collide under U.S. marital law.
California’s rules don’t care who built the business. They care when it was built. Without a prenup, Rhode could legally belong to both of them. And Hailey might be the one writing the alimony checks someday.
So if you’re a billionaire beauty founder in love with a pop star? Maybe sign the damn prenup. Or at least keep the receipts.
