Kim Kardashian has publicly endorsed the new Netflix documentary Amy Bradley Is Missing, expressing shock and urging action—marking her latest entry into high-profile true crime advocacy.
This comes after Amy Bradley’s brother, Brad, personally appealed to Kim via TikTok for help generating awareness and assistance.
What Sparked the Connection between Kim Kardashian and Amy Bradley
The three-part Netflix docuseries, released in July 2025, chronicles the mysterious disappearance of 23-year-old Amy Bradley, who vanished from the Royal Caribbean cruise ship Rhapsody of the Seas in March 1998 during a family getaway in the Caribbean.
Following the documentary, Kim shared emotional reactions on Instagram, calling the story “mind‑blowing” and stating, “We must find Amy!”
Family Reaches Out to Kim
- Brad Bradley, Amy’s brother, responded to Kim’s post by directly messaging her on TikTok, asking for her help and resources to find his sister. He mentioned plans to escalate the case to figures like Rihanna and former President Trump.
- He also criticized the FBI for alleged inaction, stating they’ve “dropped the ball from day one” and insisted their family believes Amy may still be alive.
Why Kim’s Involvement Matters
- As a high-profile advocate for criminal justice reform and an aspiring lawyer, Kim Kardashian has previously driven real-world change—such as securing clemency for incarcerated individuals and raising awareness for wrongful convictions.
- With over 350 million followers across social media, her engagement can substantially boost public visibility on overlooked cases like Amy Bradley’s.
The Netflix documentary has reignited interest in Amy Bradley’s tragic disappearance, and Kim Kardashian’s emotional response has elevated the case into the public spotlight. With her influence and connection to criminal justice causes, there’s newfound hope that this decades-old mystery may gain traction—and justice might finally be within reach.