Yes, the Sylvanian Families still hold a special place in many hearts, but it seems new characters have arrived to steal the spotlight. The Labubu, with their unique aesthetic blending the tender and the bizarre, are the latest obsession for fans of disruptive and slightly spooky designs.
What Are They, and Why Do We All Want Them?
The Labubu family was created in 2015 by Hong Kong artist Kasing Lung. These creatures are small monsters with pointed ears, big eyes, and mischievous smiles, resembling something straight out of a fairy tale. They are part of a collection called The Monsters, which also features characters such as Zimomo, Tycoco, and Spooky.
Kasing Lung drew inspiration from Norse mythology and the folklore he loved as a child to build this whimsical universe. Although Labubu wasn’t initially a huge success, everything changed in 2019 when Pop Mart – the famous surprise box brand – collaborated with him to launch his figures.
The Boom of the Labubu Family
While they were already gaining traction, 2024 turned these figurines into a global sensation, thanks to Blackpink’s Lisa.
The singer shared a photo with one of these dolls on her social media, sparking an immediate craze in Thailand and later across Asia. Since then, Labubus have flooded display cases in various colors, sizes, and formats, from vinyl figurines to adorable plush toys.
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Why Is Everyone Talking About Them?
Part of their appeal lies in the thrill of collecting. Surprise boxes make every purchase a mystery, a feature that fans adore and social media has amplified.
Additionally, their unique designs are both endearing and extravagant, an irresistible combination for collectors.
While most comments about these toys are positive, some critics point to the excessive marketing and the challenges of obtaining popular figures due to high demand. Despite this, their popularity shows no signs of slowing, making them one of the most sought-after toys of the moment.
@christineekwan waited sooo long for these but finally got my labubus from @POP MART US 😩🤍 #labubu #labubuthemonsters #popmart #labubumacarons #labubuhaveaseat #girlies #cutefinds #plushies #cuteplushie #plushkeychains ♬ original sound – POP MART
If you’re looking for the perfect gift or just want to treat yourself, these little plush toys could be the ideal choice for friends and loved ones.
This article was originally written in Spanish by Nayely Aguilera in Cultura Colectiva
