As California grapples with devastating wildfires, the tragedy has sparked outrage online—not just over the damage but also the actions of certain public figures. Among them is Natalie Mordovtseva, a star from TLC’s 90 Day Fiancé, who has come under fire for allegedly using the crisis to profit.
California has been facing an unprecedented wildfire season, with flames ravaging vast areas, displacing thousands, and destroying homes. The death toll continues to climb, and the state is struggling to contain the blazes. Entire communities have been reduced to ash, and the environmental damage will take years to recover from.
As rescue and relief efforts unfold, celebrities and influencers have taken to social media to rally support. While some have used their platforms to raise awareness and funds, others, like Natalie Mordovtseva, have faced backlash for their approach.

How Natalie Mordovtseva is Profiting From California Wildfires?
Natalie Mordovtseva rose to fame on the reality TV show 90 Day Fiancé, where her tumultuous relationships and dramatic persona made her a polarizing figure. Known for her beauty, sharp opinions, and controversial decisions, Natalie has remained in the public eye even after her stint on the show.
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She’s leveraged her fame into a career as an influencer, often sharing snippets of her life and promoting products on social media.
Recently, Natalie Mordovtseva announced on Instagram that she would be auctioning exclusive video calls with herself to raise funds for wildfire relief. Fans were initially intrigued, but the details of the fundraiser quickly drew criticism. Natalie revealed that only 50% of the proceeds would go toward relief efforts, while the other half would cover “operational costs,” including her manager’s fees and taxes.
The minimum bid for these video calls was set at $150, with Natalie promising a personal chat with the highest bidders. While some fans appreciated her attempt to contribute, many others were outraged, accusing her of exploiting a tragedy for financial gain.
Social media users didn’t hold back, flooding her post with comments like: “girl don’t profit off the tragedy tho… donate 100%,” “This is lame. Don’t enter her auction, just donate the $150 to a legitimate charity,” “I am not shocked you’re trying to profit off travesty,” “Yikes- do better Natalie.”
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In the face of criticism, Natalie defended her decision, explaining that the retained portion of the funds was necessary to cover expenses. But despite her explanation, the backlash continued, with many fans calling her actions tone-deaf given the severity of the wildfire crisis.
The controversy surrounding Natalie highlights a broader conversation about how public figures respond to tragedies. While some celebrities have been lauded for donating substantial amounts or using their platforms solely to amplify relief efforts, others—like Natalie—have faced scrutiny for appearing to prioritize personal gain.
