Former President Donald Trump has publicly celebrated Sydney Sweeney‘s American Eagle jeans campaign, calling it the “HOTTEST ad out there” after learning she’s registered as a Republican. In the same post, Trump took a dig at Taylor Swift, claiming she’s “no longer hot” since his earlier criticism became public.
Trump’s Endorsement of Sweeney
Trump first learned of Sweeney’s Republican registration in Florida and immediately shifted tone:
“She’s a registered Republican? Now I love her ad… If Sydney Sweeney is a registered Republican, I think her ad is fantastic.”
@cnn President Donald Trump praised Sydney Sweeney’s American Eagle jeans ad on Sunday, telling reporters that it is “fantastic” after finding out that the actress was a registered Republican. Sweeney registered with the Republican Party in Florida on June 16, 2024, prior to November’s presidential election, according to Florida voter registration records. #cnn #news #sydneysweeney #euphoria #trump #republican
On Truth Social, he wrote:
“Sydney Sweeney, a registered Republican, has the ‘HOTTEST’ ad out there. It’s for American Eagle, and the jeans are ‘flying off the shelves.’ Go get ‘em Sydney!”
The post quickly contributed to a nearly 18% surge in American Eagle’s stock price.
Trump’s Dig at Taylor Swift
Trump didn’t stop at Sweeney. He broadened his attack to include other “woke” targets, including Taylor Swift, writing:
“Ever since I alerted the world as to what she was … saying on TRUTH that I can’t stand her (HATE!). She was booed out of the Super Bowl and became, NO LONGER HOT.”
He framed Swift’s political alignment and public support for Democratic figures as part of what makes her—unlike Sweeney—less favorable in his eyes:
“Being WOKE is for losers, being Republican is what you want to be.”
Deeper Context: The Ad and the Debate
Sweeney’s ad uses a play on “genes” versus “jeans”, featuring her blonde hair and blue eyes. Critics have accused it of conveying subtle eugenics messaging, given historic associations between those traits and white supremacy.
American Eagle defended itself, stating the focus was on fashion and self-confidence, not inheritance.
The controversy has drawn in conservative commentators like Vice President J.D. Vance and Senator Ted Cruz, who framed critics as incensed over “basic American beauty” and traditional marketing.
Trump’s remarks tapped into broader culture war narratives: criticizing “woke” brands like Jaguar and Bud Light, and contrasting them with Sweeney’s Republican affiliation.
His attacks on Taylor Swift reinforced long-standing grievances tied to her progressive endorsements, most notably her support for Vice President Kamala Harris.
