Kim Kardashian has once again given the world a lot to talk about with her new Skims launch. Opening her catalog to the male audience, Kim and her commercial team concluded that they had to go big, using some of the most emblematic athletes of the moment as models. Neymar Jr, who doesn’t need much introduction; Nick Bossa from the NFL, and Shai Gilgeous-Alexander from the NBA.
All three athletes wear Kim’s branded apparel, serving as a representation of the three most popular sports on the planet: “Each iconic superstar athlete represents excellence through their unique backgrounds, personal style, and ability to connect with audiences beyond the world of sports,” the brand states in a release.”
The above read the brand’s statement. And it is truly remarkable the “excellence” in the physique of each of these three titans, so well selected by the brand. It’s worth mentioning that each, in addition, truly represents high standards in sports, Nick Bossa is the NFL Defensive Player of the Year, for example.
“Expanding into the men’s fashion space is an important milestone for the brand and a testament to SKIMS’ commitment to providing solutions for everyone.” Mentions Kim herself, who incidentally makes a special distinction about Neymar Jr, who of course, is the most popular of the three:
“For an icon like Neymar Jr to be the face of our launch campaign, along with NBA All-Star, Shai Gilgeous-Alexander and the NFL’s best defensive player, Nick Bosa, I think it says a lot about the way SKIMS has evolved into a brand that can provide comfort for everyone, not just women.”
About the garments we can say that they will be available for purchase exclusively through their online store, starting October 26. The sizes, of course, are “for everyone,” ranging from XS to 5X, with prices from $16 to $54 for individual pieces, and up to $98 for packs. But hey, fortunately, they’re not going to charge us to check out the catalog, which as we mentioned before, looks fabulous… Thanks, Kim!
This story was written in Spanish by Carmen Guerrero in Cultura Colectiva
