Hailey Bieber has never shied away from the spotlight, especially when it comes to stirring up debate. Now, with the launch of her new Rhode Lip Contour, she’s added another chapter to her playbook of controversies.
New Rhode Lip Contour launch, is designed to give you a fuller, more contoured pout. Featuring a dual-ended design—with one end holding the product and the other an angled smudging tool—it promises easy blending. The product comes in 11 neutral shades, ranging from light pink to deep brown, and boasts a peptide-infused formula aimed at softening lips and boosting hydration over time.
New Rhode Lip Contour is Sparking Controversies All Over TikTok
The storm began when Hailey Bieber posted a TikTok video showcasing her “brownie glazed lips” look, achieved by pairing a brown lip liner with clear gloss. Critics argue that this look isn’t new—it’s been a staple for Latinas and women of color since the 1990s.
Many feel that Hailey’s embrace of this trend borders on cultural appropriation, with some noting that the shades don’t even suit darker skin tones as reviewed by several TikTok beauty bloggers.
@awuoimatiop0 What do we think of @rhode skin new lip shades? #rhode #rhodelipliner #blackgirlmakeup #fypシ゚viral ♬ original sound – Awuoi Matiop
This debate goes beyond just a lip look. It’s a reminder that the beauty industry must consider the vast array of skin tones out there.
While Rhode touts 11 “neutral” shades designed to complement all skin tones, some argue that privilege can sometimes blind us to the real needs of a diverse audience. Not every shade works for every person, and this controversy is fueling a larger discussion about inclusivity in beauty trends.
@bonitravo Replying to @Danielle trying rhode’s NEW peptide lip shapes ⭐️ they’re finally HERE!!! #rhode #blackgirlmakeup #peptidelipshape ♬ original sound – Toni Bravo
The uproar over Hailey Bieber’s latest launch is a stark reminder of why inclusivity is non-negotiable. When a product fails to consider the wide spectrum of skin tones and cultural backgrounds, it not only alienates a large segment of beauty enthusiasts but also perpetuates a legacy of exclusion.
The debate sparked by the Rhode Lip Contour is more than just about a lip look—it’s a call to action for brands and influencers alike to listen, learn, and adapt.
