The time has come to start making predictions towards 2024 and the Color of the Year has finally been announced. Pantone is the world’s leading authority on color within various industries, so millions of people were anticipating the announcement.
What Will Be the Color of the Year 2024 according to Pantone?
Pantone confirmed that the 2024 Color of the Year will be Peach Fuzz, an orange hue similar to what can be seen in peach ice cream. This sweet, soft hue represents a significant change from last year’s color, Viva Magenta, a bold and dramatic crimson red. According to experts, the name of the color (peach fuzz) reflects the tactile sensuality associated with the shade, that is, velvety peaches or soft marabou feathers that come to mind when thinking of the combination of pink and orange.
The Pantone Color Institute notes that the Peach Fuzz is an appropriate color for the moment we are living in, reflecting the basic needs and desires that many may be experiencing amid challenging times. Peach Fuzz is “a soft shade of compassionate and nurturing peach that conveys heartfelt kindness,” Pantone says in its ad. “We are living in a period full of upheaval and controversy, and the velvety, pastel color is the brand’s response to this. The softness of the tone denotes tranquility and hope for a more careful and collaborative future,” was part of the official statement.
Laurie Pressman, vice president of the Pantone Color Institute, said: “We are seeing a growing focus on the community and people around the world rethinking how they want to live and evaluating what is important, being the comfort of being close to those we love. The color is one whose warm, welcoming embrace conveys a message of compassion and whose welcoming sensitivity brings people together and enriches the soul.”
Another element that Peach Fuzz has, according to experts, is tactility: the word “fuzz” introduces an additional sensory angle and integrates with the “soft” quality that the color communicates. “An idea as much as a feeling, PANTONE 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and enveloping warmth,” says Leatrice Eiseman, executive director of the Pantone Color Institute.
This story was written in Spanish by Miguel Fernandez in Cultura Colectiva
