For a while, the Justin, Hailey Bieber and Selena Gomez triangle was blessedly quiet. No cryptic TikToks, no pointed interviews, no headlines about eyebrows or boyfriends. But just when we thought the internet had moved on, it seems the girls took the lull as a chance to make some very intentional moves—moves that fans were quick to notice.
Selena Gomez and Hailey Bieber: From Public Peace to the Instagram Block
Over the weekend, fans realized that Hailey Bieber no longer follows Selena Gomez on Instagram. That might not be shocking—except that Selena doesn’t follow her either. And both unfollows seem to have happened at the exact same time.
Naturally, the theories exploded.
“Probably one blocked the other, just saying,” one fan wrote. Another added, “It was Selena—Hailey still follows Benny Blanco.” And then, the inevitable:
“Why were they even following each other? That’s just trauma fuel.”
It’s giving very “cordial but never friends,” which is exactly what longtime fans have suspected for years. According to followers who’ve kept tabs on this saga from the start, the mutual follows were more about public image than real friendship. A silent ceasefire, if you will.
See also: Justin Bieber Might Be Broke—and He Could Still Walk Away With Half of Hailey’s Billion-Dollar Deal
A History of Polite Distance (With the Occasional Heart Emoji)
The last time Selena and Hailey were photographed together was at the 2022 Academy Museum Gala in Los Angeles—a moment that was meant to put the feud rumors to rest. They posed side by side, smiling like everything was fine. And for a minute, maybe it was.
Selena even publicly defended Hailey against online hate from Justin stans, asking her fans to stop the harassment. Hailey, in turn, said she had “no drama” with Gomez. It was tense, but polite. Instagram interactions were sparse but civil. And then came the Vogue cover.
In May, Hailey landed a Vogue feature. Not long after, Selena posted a cryptic message on Instagram:
“You matter. You’re seen. And I’m rooting for you. You know who you are.”
Fans immediately decoded it as a peace offering—or maybe a soft dig. Either way, it was the last known interaction.
Now, the silence has been broken—not with words, but with unfollows. And in the world of social media cold wars, that’s louder than any post.
This article was originally written in Spanish by Fernando Eslava in Cultura Colectiva.
See also: Cherry Mug, Selena Shirt, and No Likes for Hailey—What Is Justin Bieber Really Saying?
